Click here to buy NOBLE

One year ago, we launched our NOBLE=NO BULL™ initiative represented by our unisex one-of-a-kind piece of jewellery, aptly named NOBLE.

The NOBLE=NO BULL™ pendant was created as a tangible reminder for kids and adults alike to commit to being NOBLE individuals...

not to demean others

to strive for excellence of character to be a watchful eye

Each pendant is 100 % Canadian made and comes in pink gold vermiel or sterling silver with a unique number hand engraved on the back.

Each number represents your place in the SYMBOLIC NOBLE ARMY OF GOODWILL and then goes into a registry.

We started humbly with NOBLE #1 and are now going on to Noble #6000, heading towards our goal of 1,000,000 NOBLES sold.

Where does the money go?

we donate it to children who need it- whether for anti-bullying intervention or intervention for children with special needs

we will give it away like candy-cuz we want to help make the world a sweeter place!

Help us build a NOBLE ARMY. It's so easy. Choose kindness, tolerance and inclusion, whenever-wherever...

Cut the bull- GO NOBLE!

Handcrafted in Montreal, 100% MADE IN CANADA

Celebrities love NOBLE

NOBLE in the press

Our NOBLE Army

and join the NOBLE army